You Have 10 New Massages

This has to be the most inappropriate name for ANY business, let alone a seedy massage parlour! If you're unfamiliar with the film then this is what it's about (WARNING! CONTAINS SPOILERS) http://www.imdb.com/title/tt0084707/ .What was Sophie thinking(the masseuse, not Meryl Streep)? The other two adverts are pretty awful/good too. All three were in the Oxford Times a few weeks ago.